So there's been this web video being circulated on the web, with a woman holding her baby, talking about how the kid (named August) was a result of a one-night stand, and she would like the father to contact her. Now it's just been revealed that it was a fake video, made by Grey to drum up some viral hype for Visit Denmark.
So this was a successful viral video, because it got a lot of attention and a lot of people knew about it. However, this is simply irresponsible advertising. It's exploitation -- a tale of a single mother doing all that she can for the kid, and she has no idea who the father is; her *fictional* kid, would have grown up without a father. This is a touching story and really grabs us emotionally, however, how would you feel if you were told that this entire story was constructed in the hopes that a few more people will come to Denmark and spend their tourist dollars there? Using such a human story for such a capitalistic and for-profit purpose seems simply wrong.