Saturday, April 25, 2009
Love the NFL draft! I feel like ad placements during the actual draft is such a steal. Football is the most watched sport in America, and people probably tune in to the draft randomly throughout the day. Granted, you're not guaranteed a large group of audience as you are with a Superbowl game, but the draft draws in so many different groups of viewers in terms of demographics. You can reach your typical NFL football fans, your college football fans (students AND alums), people who are flipping the channel between NBA playoffs and MLB games. So even if they only catch the draft for 10 minutes, you have the potential of reaching them through your ads -- and, it's probably not that expensive to advertise during the draft, certainly better than $3 million for 30 seconds.